Why does your website need SSL certificate or Trust seal?
The online shopping is flooded with scams and cheats. This makes the online consumers to think twice before they make any purchase. The online scammers are looking for people to steal personal identity, no matter whether they use big shopping cart websites or small business website. But the small businesses are worst affected.
The well established online shopping cart websites such as Amazon.com and ebay can manage the situation, since they can able to afford the public relations, brand management, corporate identity management activities etc. the small businesses have to toil more to establish their authenticity and protection measures against these scammers to persuade the online shoppers.
To create awareness among the online users and to establish your protection measures, all the business organizations regardless of small or big, established or new, can use SSL Certification or Trust seal to vindicate their authenticity.
Trust seal
Trust seal is an image which can be displayed on your website to persuade the online visitors that your website is being verified and certified by a trustworthy organization. To provide a trust seal to your website, the company will have to check your registration, safety measure to keep the users’ personal data safe, reliability, good security practices etc.
Benefits of trust seals
- Increased traffic to your site
- Highest conversion rate
- High reliability
- Customers trust and loyalty
- Word of mouth advertisement
- Get placed in the group of verified business
SSL certificate
SSL certificate authenticates your site and promotes among the visitors and browsers to quickly understand the protection measures taken by your site to save the personal sensitive data of the users. An SSL certificate is similar to a passport which authenticates a person’s identity. Likewise SSL certificate helps the users to understand that the website is authentic.
SSL certificate will encrypt the sensitive information that is shared between your site and its visitors. The encryption of the website makes it impregnable and keeps it safe from the hackers and scammers. Hence it provides safest platform for the ideal online shopping cart.
Benefits of SSL Certificate
- It authenticates the server
- Encourages private communication
- Enhances consumer confidence
- Confidence during purchase
- Averts scams and frauds
- Scans the website in regular intervals
- Increases sales and profit
Which one suits best to your website? SSL or Trust Seal?
An SSL certificate is best suited for the websites, which deal with the online shopping cart, online payment gateway, and online money transfer, where the security of the personal sensitive information is needed. These websites may become easy prey for the online scammers, unless it is being protected or encrypted. SSL certificate ensures the safety of the information of the site and check for the spam, threats and vulnerable areas in a regular interval, which wins the customers’ confidence.
On the other hand, the trust seal in your website is capable of winning your client and customer confidence. The trust seal stands for trust and authenticity. When a trust seal is being placed in your website, and that too from a well established and professional verifying company, customers tend to believe your business and products, which will directly increases your sales and product.
Difference between Trust Seal and SSL certificate
| Trust Seal |
SSL Certificate |
| Develops visitors trust |
Secures sensitive information |
| Increases traffic to your website |
Increases data security by encryption |
| Verifies your business |
Verifies your site for vulnerability |
| Seal stands for authenticity and trust |
Certificate ensures information safety |
| Registration and address verification |
Domain security verification |
| Provides trust seal to increase confidence |
Provides seal and certificate to enhance credibility |
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Thank you for your interest on iNet verification service, please fill the required Contact Us information, so that we can contact your with suitable reply for your query.
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